Jimmy, so if i follow your logic…

Imagine you live in an area prone to wildfires. You’ve heard there are some fires nearby. The fire chief knocks on the door and says, “We have a model for how the fire spreads. It turns out the fire is moving faster than we thought toward your block. We strongly recommend you evacuate.”

I assume you would say, with a proper level of dismissive condescension, “A-ha! So your models are wrong! Wake me up when your fire models start predicting accurately, and we’ll talk then.”

Doesn’t sound like a good risk management plan. But you do you.

At any rate, climate change is no longer just a “model.” It’s happening in real time and costing communities, companies, and countries enormous sums of money.

Adviser, author, speaker on how businesses can (profitably) solve the world's mega-challenges. Author: The Big Pivot & Green to Gold http://www.andrewwinston.com

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