Yes and no. The problem we always face in valuing costs is that when you use any non-zero discount rate, future costs become zero. We really need to give credence to the science telling us that we’re risking it all — that is our ability to support a society at all. In essence, the cost of doing nothing is possibly infinite.

Adviser, author, speaker on how businesses can (profitably) solve the world's mega-challenges. Author: The Big Pivot & Green to Gold http://www.andrewwinston.com

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